One of our key principles is minimalistic design. We believe that less is more, and our designs reflect this philosophy. By keeping our designs simple and timeless, we aim to reduce the amount of waste that ends up in landfills. We also make low quantity orders to minimize overproduction and reduce our carbon footprint.
In addition to our design approach, we aim to work with manufacturers that have the GRS (Global Recycle Standard) certification and the BSCI (Business Social Compliance Initiative) certification. These certifications ensure that our products are made in ethical and sustainable ways, and that the workers who make them are treated fairly.
We also strive to use eco-friendly materials in our products, such as organic cotton, recycled polyester, modal, Tencel, and bamboo. Tencel and bamboo are particularly sustainable because they are produced using processes that minimize waste and reduce water consumption. Bamboo is a fast-growing plant that requires no pesticides or fertilizers to grow, making it an eco-friendly alternative to traditional cotton. Tencel is made from renewable wood pulp and is produced using a closed-loop process that recycles water and solvents, minimizing waste.
Another important aspect of our sustainability efforts is our non-sale policy, which does not incentivize over-use of clothes. We strive to make high-quality products that are durable and long-lasting, so that our customers can wear them for years to come. We believe that this approach is not only better for the environment, but also for our customers’ wallets.